One day after Kentucky Secretary of State Alison Lundergan Grimes (D) announced her intention to run for U.S. Senate in 2014, incumbent Mitch McConnell (R-KY) welcomed her to the race with one of the most bizarre campaign videos in living memory.

The ad, a 1:42 long autotune mashup of Grimes speeches, is so odd that it would make Carly Fiorina blush.

In a press release, McConnell’s campaign manager Jesse Benton said “Alison Lundergan Grimes spent months agonizing over whether she was interested in a Senate run, but after doing her ‘due diligence,’ she failed to prepare any materials or message to announce her campaign. She had no signs, no website, no speech, no policy positions, nothing.”

“We, at Team Mitch, are nothing if not magnanimous, so decided to welcome her to the race with what we imagine her campaign theme song might be,” he continued. “The song highlights her signature initiative to ‘preserve, protect, and promote Alison Lundergan Grimes,’ and is entitled ‘What Rhymes with Alison Lundergan Grimes?'”

The bad acid trip of an ad is the latest in a series of efforts by the McConnell campaign to reach out to young voters. And while “What Rhymes with Alison Lundergan Grimes” doesn’t make a whole lot of sense, at least it’s catchier — and slightly less embarrassing — than the Team Mitch Harlem Shake:

Hat-tip: Andrew Kaczynski, Buzzfeed.