To further bloody the nose of traditional television and movie outlets, Netflix will release an original documentary on January 24—Mitt, which will premiere at the Sundance Film Festival a week before its Netflix release, is a behind-the-scenes look at Republican nominee Mitt Romney’s 2012 presidential campaign.

Highlights of the trailer include a defeated Romney on the verge of tears while his family consoles him after his loss. “By the way, anybody have a number for the president?” he jokes, to break the tension.

The much-anticipated documentary will be America’s first look at the human side of Romney. Other scenes show him playing with his grandchildren and ironing his shirt sleeve—while he is wearing it.

The Romney team tried to make his backstory a hallmark of the campaign, largely to no avail. For example, a 10-minute bio video was shown at the Republican National Convention in 2012, but many news networks used the time to interview pundits instead of showing it.