Kentucky’s Secretary of State, Alison Lundergan Grimes, may be starting off her bid for the U.S. Senate a bit behind Senate Minority Leader Mitch McConnell (R-KY), but her first campaign ad is a doozy.

The ad quickly cuts back to her first ad in 2010, when she launched her campaign for statewide office with the help of her grandmothers Elsie and Thelma. In three minutes and 41 seconds, Grimes makes the case for her candidacy, separates herself from the president — who isn’t particularly popular in Kentucky — and goes after “the biggest part of the problem”: Senator McConnell.

She also manages to take a sideswipe at the McConnell campaign’s odd attempt to frame her, then ends on a note that actually made me tear up. I admit it.

It’s hard to imagine a campaign ad more endearing than this.

Watch it and let us know what you think. And if you enjoyed it, you’ll want to check out this “making of” clip.