Tag: ben shapiro
Ben Shapiro

Right-Wing Websites Are Seeing Huge Drops In Traffic

The biggest conservative news outlets are seeing a precipitous decline in traffic to their websites, and it's showing no sign of abating despite 2024 being a high-profile election season.

On Wednesday, Daily Beast media reporter Justin Baragona tweeted traffic data compiled by media analyst Howard Polskin's website TheRighting.com, which specializes in tracking conservative media. Polskin assembled a table showing the number of unique visitors (individual internet users who visit a website) a site received in May of 2020 compared to May of 2024, along with a percentage difference in the subsequent column.

Polskin found that high-profile far-right websites like Breitbart, Daily Wire, The Blaze, National Review, Daily Caller and The Federalist all saw sharp drops in unique visitors between the 2020 election cycle and the 2024 cycle. Breitbart — which was led by Steve Bannon before he joined former President Donald Trump's campaign and administration — saw its unique visitors drop from more than five million in 2020 to just over 500,000 last month – a 90 percent drop. The Federalist, which was co-founded by Meghan McCain's husband, Ben Domenech, saw its unique user count plummet from 3.3 million to 166,000, which is a 95 percent decline.

While traffic to other, larger mainstream outlets is also down, the rapid cratering of unique user numbers is mostly concentrated among right-wing media. Baragona pointing out that mainstream media sources have not fared nearly as poorly as their conservative counterparts.

"Even compared to last year, most of the top right-wing media outlets have seen a traffic tailspin. Year over year, the Washington Examiner is down 72 percent, Outkick has dropped 46 percent and The Federalist has lost 79 percent of its audience," Baragona tweeted. "Meanwhile, compared to May 2023, the NYT is up 10 percent"

One culprit of this traffic decline could be due to Facebook adjusting its algorithm – which is the code that dictates what users see in their respective news feeds — in recent years. In April, Polskin noted that traffic for pro-Trump sites was down by roughly 40 percent over the past four years, which lines up with Facebook co-founder and CEO Mark Zuckerberg's announcement of changes to the algorithm. In 2018, Zuckerberg announced the feed would begin prioritizing content from users' friends and family over more overtly political content from pages.

Following the changes to the Facebook algorithm, publishers like Dan Bongino, Franklin Graham, and Daily Wire, which used to frequently top the social media platform's engagement lists, saw significant drops in likes, comments and shares on their content.

"The flow of traffic to Donald Trump’s most loyal digital-media boosters isn’t just slowing, as in the rest of the industry; it’s utterly collapsing," Atlantic contributor Paul Farhi wrote at the time.

However, this problem may not be confined to news outlets. Baragona observed that Trump's Truth Social platform also saw a significant decline in unique users. In May of 2024, Truth Social had just 2.7 million unique users, which is a 14 percent drop compared to May of 2023. This marked the platform's second-worst performing month since its launch.

Reprinted with permission from Alternet.

Barbie

Right-Wing Media Tried To Sink The 'Barbie' Movie -- And Failed Hugely

Before Barbie was even released, right-wing media tried to take it down, with an all-hands-on-deck pile-on intended to spur a right-wing boycott that would show Hollywood that it better not do that again. Instead, Fox News and Ben Shapiro and the rest of them showed the limits of their power. Barbie is a huge hit. It had the biggest opening weekend of any movie this year. The biggest opening weekend of any movie ever directed by a woman. The seventh-biggest second weekend ever, led only by four Marvel movies, a Star Wars movie, and a Jurassic World movie. The top movie in the second-biggest July box office of all time.

Barbie is on track to exceed $1 billion worldwide, after having the second-best non-holiday Monday ever and the best non-holiday Tuesday ever this week. The strong second weekend and weekdays show that Barbie has had exceptionally good word of mouth.

This represents a series of failures by the right-wing screamers. They thought they could put a dent in Barbie before it even launched. Instead, they failed at that and then the backlash that they predicted against “one of the most woke movies I have ever seen” (Ben Shapiro) and the “disappointingly low T from Ken” (Ginger Gaetz) also failed to materialize.

They really thought they were going to do this. Appearing on Fox News before the movie was released, author Peachy Keenan said, “I don’t really know what they were thinking, they just gave Barbie the Bud Light treatment.” She was directly referring to the casting of a trans actress in a supporting role, which was supposedly going to tank the entire movie. But really, Keenan was explaining the plan: Give Barbie the Bud Light treatment.

The pile-on spanned the right-wing media and influencer sphere, from Fox News to Newsmax, from Jack Posobiec to Elon Musk to Ginger Gaetz. The failure was massive.

In response, Fox News pivoted. The network couldn’t be positive about “Barbie,” but it was a major cultural phenomenon. What to do? Fox started running pieces like, “Black university lecturer refuses to subject daughter to Barbie over ‘White is always right’ ideology,” and “Barbie’s Dreamhouse must be ‘redesigned to survive’ climate change, CBS reports.” Oh, those wacky liberals, trying to attach a political agenda to Barbie, amirite?

Those pieces, for the record, are about a Salon article about one guy’s thoughts—in which he acknowledged that there are Black and Latino actors in the movie, and noted, “And no, I'm not that guy; I genuinely believe that artists and filmmakers can create whatever they want, but I must be cautious of what I expose my daughter to”—and about a somewhat tongue-in-cheek Instagram post by a climate advocacy group using Barbie to talk about the challenges of global warming. They’re not a political movement and its powerful media companies launching a major campaign against the movie.

The bigoted far right tried to flex its muscle and show that it could give “the Bud Light treatment” to any company that dared to step out of line with conservative-approved gender representation. Companies should take note that the muscles being flexed weren’t that impressive, after all.

Reprinted with permission from Daily Kos.

Stupid Things Right-Wing Media Said About Climate Change In 2021

Stupid Things Right-Wing Media Said About Climate Change In 2021

1. The Daily Wire’s Ben Shapiro doesn’t think that 4 degrees Celsius of warming is an emergency

On the April 14 edition of The Daily Wire’s The Ben Shapiro Show, host Ben Shapiro stated that “I do not consider it a quote-unquote ‘emergency’ if the climate were to warm 4 degrees Celsius over the course of the next century. … It’s just a way for them to create a certain level of alarmism that is unjustifiable by the facts on the ground."

It’s a good thing that Shapiro, whose publication is backed by fracking billionaires, has no authority or credibility within the climate science community: 4 C of warming would be literally catastrophic for large swaths of the globe. As The Guardian reported in 2019, at 4 C of climate change, we’d have sea levels that would be around 2 meters higher than today (which would render many coastal areas obsolete), destruction of the Greenland and Antarctic ice sheets, oceanic dead zones, temperatures in the equatorial belt so high that would make for impossible living conditions for most of the year, and the beginning of a potential mass extinction for many species. This is not the first time that Shapiro has said something ignorant about the climate crisis; he once theorized that people affected by rising sea levels could just sell their inundated homes and move.

2. Fox’s Dagen McDowell thinks that cold temperatures in certain parts of the U.S. entirely disprove global warming

Fox News personalities regularly conflate climate with weather, and they generally do it to dismiss global warming. On the April 21 edition of The Five, co-host Dagen McDowell mockingly suggested that “they stopped calling it global warming” because of abnormally cold U.S. temperatures.

In reality, our warming climate has not eradicated cold weather, and in some cases, it has even made cold weather more severe and unpredictable. Nor have abnormally cold temperatures caused a dent in the Earth’s alarming warming trend, in which the past decade was the warmest on record.

3. Ex-coal lobbyist Steve Milloy lies about warming temperatures on One America News: “The June 2021 temperature was actually below the 40-year average”

On the August 2 edition of OAN’s The Tipping Point, former coal lobbyist and Fox News contributor Steve Milloy stated: “The June 2021 temperature was actually below the 40-year average. … There’s just so much bad information going on around, and you know, you’ve just got to be careful with climate alarmists.”


In reality, the U.S. suffered through its hottest June on record, while it was the fifth-warmest June on record globally (followed by the hottest July ever recorded in earth’s history). Milloy is a longstanding figure in the climate denial community, and viewers have really “got to be careful” with his objectively false information.

4. Fox's Laura Ingraham suggests that climate change is really “about controlling the people” and fearmongers that climate action will lead to pandemic-style lockdowns

On both the May 18 and 19 editions of Fox News’ The Ingraham Angle, host Laura Ingraham theorized that Democrats will use climate change to control Americans’ lives through pandemic-style lockdowns.

This is a dangerous conspiracy theory being pushed by prominent climate deniers that has taken hold among far-right media figures. To be clear, the way to fight climate change is not via lockdowns (COVID-19 lockdowns “only marginally reduced greenhouse gas emissions”), but by bringing about systemic change in our energy system and reimagining our economy and the way we live.

5. Newsmax’s Chris Salcedo doesn’t believe in “proof” that CO2 emissions are contributing to climate change

There were multiple times this year when Newsmax host Chris Salcedo went on a perplexing rant claiming there’s somehow no proof that rising CO2 emissions affect temperatures in any meaningful way. On the August 18 edition of The Chris Salcedo Show, Salcedo called global warming a “religion” that “has not been proven through science” before going on to say, “There's no mathematical proof out there that states that X amount of man-made CO2 yields Y amount of temperature change.”

Then on the December 14 edition of his show, Salcedo stated: “From experts I have read and interviewed over the years, I can say that there is no proof that man's C02 emissions are destroying the planet.” Salcedo must be interviewing some pretty fringe climate deniers as “experts,” as there is effectively unanimous scientific consensus that “humans are changing Earth's climate, primarily through greenhouse gas emissions.”

6. Fox’s Tucker Carlson rants that climate change is somehow a conspiracy to shrink your children

While Tucker Carlson is no stranger to promoting weird conspiracy theories about climate change, one of his segments from June went completely overboard. On the June 22 edition of Tucker Carlson Tonight, the Fox prime-time host accused climate scientists of wanting to use “human engineering” to “make human children smaller than they are now” and thereby reduce their lifetime greenhouse gas emissions: “All we need to do is experiment on human children and we can solve climate change.”

Tucker Human Engineering

Carlson’s claim was based on a speech given by a bioethicist nearly five years ago. As Gizmodo reported, “The ideas are bad, but they’re utterly fringe. Activists are clamoring for transforming society, not individual humans. You’d never know that from watching the segment, though.” But taking a fringe remark out of context and repurposing it to claim that the government will take over our lives seems pretty on-brand for Fox News.

7. Dennis Prager thinks the simple solution to a warming climate is to just use more air conditioning

Conservative commentator Dennis Prager, who leads a nonprofit online “university” that promotes climate denial, among other conservative talking points, offered his own absurd “solution” to climate change during a talk on September 22: “Did you know that there is a solution to a warm climate? It's called air conditioning. It's very effective.”

Prager’s comments follow a concerning new form of climate denial in right-wing media: acknowledging the climate is changing but claiming there’s nothing we can do to prevent it -- we must learn to live with it instead. In Prager’s case, he suggests that well-off people can just adapt to the warming climate by using air conditioning when it gets hot (which would only increase emissions even further), while those without access to air conditioning will suffer.

8. On Fox News’ The Five, Greg Gutfeld claims that the data to prove climate change is “never there”

On the September 2 edition of Fox News’ The Five, co-host Greg Gutfeld criticized those who connect climate change to extreme weather events -- specifically to the destructive Hurricane Ida. He stated that the data is “never there,” and that “the severity” of such storms “has been on the decline


For one, science has shown that climate change is affecting hurricanes in a number of ways as storms are dumping more rain, moving slower, and rapidly intensifying -- all hallmarks of Hurricane Ida. Secondly, the data is indeed “there,” as climate models have been correct over the past 50 years. Additionally, Gutfeld talks about “severity” only in terms of decreasing deaths from natural disasters. However, focusing on this statistic obscures the many other reasons that climate change is a serious and deadly threat. As one scientist puts it, “climate change kills, from poor nutrition status and poor health linked to episodes of drought and harvest failures, the spread of infectious diseases, … increasing violent conflict, … and of course the impact of extreme events like tropical cyclones and flash floods.”

9. On Newsmax, Republican commentator Ford O’Connell claims that “climate change is the ultimate Trojan horse for socialism” before stating that the Earth “may or not be warming”

Newsmax had a wild year of promoting climate denial, and right-wing pundit Ford O’Connell’s claim that the Earth “may or may not be warming” on the October 25 edition of American Agenda


Citation From the October 25, 2021, edition of Newsmax's American Agenda

The context behind this segment is noteworthy -- Newsmax was attacking its much larger rival Fox News for “going woke” and “making a permanent hard-left turn” by suggesting that the newly launched Fox Weather streaming service is taking climate change too seriously. In actuality, Fox Weather is just ignoring the issue altogether, but it’s funny to see Newsmax melt down over the fact that Fox is apparently not right-wing enough.

10. On Fox Business, Patricia Lee Onwuka of the Independent Women’s Forum claims that climate change is a “fallacy”

Discussing President Biden’s response to Hurricane Ida on the September 3 edition of Fox Business' Mornings With Maria, right-wing commentator Patricia Lee Onwuka suggested that climate change is a “fallacy” that Biden is using to advance his agenda; she also said that “the facts dispute” the idea that extreme weather events like hurricanes are connected to climate chan


Article reprinted with permission from Media Matters

‘Critical Race Theory’ Was Weaponized Against Obama In 2012 — And Flopped

‘Critical Race Theory’ Was Weaponized Against Obama In 2012 — And Flopped

Reprinted with permission from Media Matters

A few weeks before he died, Breitbart News founder Andrew Breitbart teased his masterplan to take down President Barack Obama ahead of the 2012 election. In part, the plan relied on associating Democrats with the little known academic study of systemic racism called "critical race theory" and rendering it radical and toxic enough to damage them in the upcoming election cycle.

"This election we're going to vet him from his college days to show you why racial division and class warfare are central to what hope and change was sold in 2008," Breitbart declared during a speech at Conservative Political Action Conference. "The videos are going to come out."

The most-hyped video among the ones Breitbart promised was ironically already publicly available and had been reported on during the 2008 election. It finally surfaced after Breitbart's death in early March 2012. The footage showed a law-school era Obama who was then the president of the Harvard Law Review talking about and hugging an academic named Derrick Bell at a 1990 protest. The video was supposedly evidence of Obama embracing — literally in this case — extreme anti-white views.

As Joel Pollak, then-editor-in-chief of Breitbart News, would tell CNN's Soledad O'Brien, "Derrick Bell is the Jeremiah Wright of academia. He passed away last year, but during his lifetime, he developed a theory called critical race theory which holds that the civil rights movement was a sham and that white supremacy is the order and it must be overthrown."

Ultimately, the smear attempt flopped. But it marked conservative media's first crack — led by Breitbart, Steve Bannon (who at the time was a board member of Breitbart News Network), and their employees — at poisoning the specific phrase "critical race theory" and seeding it in the wider public discourse.

This attempt may also partly explain why the current fear-mongering about critical race theory spread so fast and successfully. Right-wing media and activists, as well as their peers at conservative think tanks like the Heritage Foundation and the Manhattan Institute, seem to know exactly what they are doing because they have dusted off the same playbook from 2012. And they even share some of the same funders.

Hug-Gate: Breitbart's Campaign Against Derrick Bell

Back in 2012, Breitbart and the rest of the conservative media apparatus were laser focused on painting Obama as a secret radical ahead of that year's general election — a tactic not all that much different from what they had tried in 2008. In fact, Andrew Breitbart's final written piece, published posthumously, connectedObama to famed leftist organizer Saul Alinsky.

Once the hug video was published, Breitbart flooded its homepage with stories about Bell and his supposed transgressions. Between March 7 and March 14, 2012, the site published dozens of video clips and articles purportedly exposing Bell, Obama, and critical race theory.

Then-Breitbart editor Ben Shapiro, a familiar face from the current discourse on critical race theory, painted Bell as a Louis Farrakhan-loving antisemite whose work Obama loved and assigned as reading in his law school classes.

On March 7, 2012, Shapiro authored a story headlined "Obama: 'Open Up Your Hearts And Your Minds' To Racialist Prof" in which he wrote: "This is just the beginning. And this video is a smoking gun showing that Barack Obama not only associated with radicals, he was their advocate."

Open up your hearts and minds -- Shapiro

Pollak and Shapiro also appeared on Hannity on March 7 to discuss their "exclusive" scoop.

On March 11, 2012, Shapiro penned a supposed critical race theory explainer in which he claimed that Obama's entire administration was "an ode to CRT."

In the months that followed, Shapiro's "CRT" motif was apparent in Breitbart's coverage of the administration. There were suggestions that Supreme Court Justice Elena Kagan, who graduated from Harvard Law in 1986, was suddenly an ardent proponent of critical race theory, as was deputy White House counsel Cassandra Butts.

At one point, Pollak suggested that then-Attorney General Eric Holder's infamous statement about the United States being a "nation of cowards" on race was evidence that Holder — and likely the rest of the Justice Department — were also under the spell of critical race theory.

In the end, the effort to paint the Obama administration as a bunch of secret radicals stationing critical race theorists at the head of every public institution was short-lived. Even reactionary Fox personalities like Geraldo Rivera and Bill O'Reilly panned Breitbart's big scoop in March.

Same funders, same playbook, different year

Fast forward to 2021 and right-wing circles are rabid with critical race theory outrage. Republican state legislatures are promoting legislation to curb it — even when they don't know what it is. School board meetings are being overrun by conservative activists who are organizing online. At every level, the GOP is betting on its new boogeyman to convert "racial anxiety into political energy" ahead of the 2022 midterm elections.

And once again, Breitbart is publishing scores of articles about "critical race theory." Some are even written by the same guy, Joel Pollak, who was pushing the same narrative back in 2012.

Ben Shapiro, now one of the most popular conservative pundits in the country, is once again helping lead the right-wing media campaign against critical race theory. But this time his megaphone is bigger, broadcasting the same talking points about critical race theory to his millions of followers on major social media platforms like Facebook and Twitter.

Per Media Matters' internal data, Shapiro is responsible for 13 of the top 20 posts (receiving the most interactions) about critical race theory on Facebook since the 2020 election. Last month, we reported that among Facebook pages that post about politics, nearly 90 percent of the posts that mention critical race theory were by right-leaning pages.

There are even similarities in the dark money behind the 2012 and 2021 efforts. Robert Mercer (advised by Bannon, who became executive chairman of Breitbart after Andrew Breitbart's death) infamously financed Andrew Breitbart's early smear campaigns. His daughter Rebekah has donated large sums of money to two think tanks that seem to be behind the newest weaponization of critical race theory. Bannon, for his part, is now predicting the current anti-"critical race theory" campaign will not only win the House of Representatives back for Republicans in 2022, but may also prove to be a right-wing presidential winner in 2024.

Nearly a decade later, Breitbart News' failed smear of critical race theory is back — and this time it appears to be working.

Research contributions from Carly Evans.

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